Why did Grill Bill get a new look?
After 1.5 years Grill Bill chose a more mature design, while keeping the brand's raw edge. GB stands for the close bbq family behind the brand, and the payoff Not Just A BBQ makes clear it's about more than just the appliance. Grill Bill keeps working with direct sales to offer high quality at a sharp price.
- New, more mature design after 1.5 years, keeping the raw edge
- GB stands for the Grill Bill family of bbq lovers
- Payoff: Not Just A BBQ
- Direct sales without resellers for a sharp price
- New logo plates and a merchandise line are coming
Our New Look: The Grill Bill Rebrand
As you get older, you grow up, get wiser, and you look at things differently, and see things more clearly. You lose your wild hair, and you lose that real playfulness. You get taken seriously, and you join the other big boys.
That's why after 1.5 years it was time for a new design, a mature look, but still with a raw edge. Because we won't lose our roots. We no longer need stars to show how good we are, or how reliable we are. Grill Bill is now Grill Bill! An established name with a loyal following, a great BBQ family, where everyone is an ambassador of our brand.
GB
Our Initials
Family, a term you often come across on our website. A close-knit group of real BBQ lovers, young, old, big, small, tall and short. GB are our initials that represent our family.
That's why you won't find some odd illustration of a kamado in our logo ;-)
Not Just A BBQ
Our Payoff
We are Grill Bill, a new BBQ brand. Different in everything, rebellious and headstrong. Everything we do has a raw edge. Making customers happy, that's our mission. Our BBQ is the means, delicious food and creating fantastic memories is the product.
Direct Sales
Our strategy
After 1.5 years our course is clear, we do what we're good at! Creating brand experience, we don't need resellers for that. We compete in the higher segment with 'The Usual Suspects', just at a much better price. To keep that course and stay the only link between the factory and the consumer, we use a direct sales formula for our kamado bbqs. This way you get a high quality product at a very sharp price.
A little more patience
AJB
A new logo is nice, but now the real work begins. Fitting all our products with the new design. We're even coming out with new logo plates, so you can convert your Grill Bill with the old logo to the new design.
There's even a cool merchandise line coming.. So keep an eye on us ;-)
