Who we are

Last updated: 20 October 2026.

Nomad Fire Co. (a trade name of Daalder Concepts B.V., Eindhoven, KvK 82385424) is responsible for processing your personal data as described in this privacy policy. We handle your data with care, in line with the General Data Protection Regulation (GDPR).

Contact: bobby@daalderconcepts.com.

What data and why

We process the data you provide yourself when you place an order or make a request: name, address, email address, phone number and payment/order details.

We use these to: process and deliver your order, keep you informed about your order, and meet our legal (including tax) obligations. The legal basis is performance of the contract and, where applicable, a legal obligation or your consent.

Your browser sends your IP address with every visit. We use it to secure the shop, to prevent abuse and fraud, and to roughly determine which country you are in. We don't recognise you by it: we do that through your account (when you sign in) or through the visitor number in a cookie. In our own statistics we don't store your IP address, or only in shortened form (we delete the last part). Only in our customer service inbox is it stored in full, for 90 days. When you place an order, we keep a shortened version and your browser details with your order. If you consented to Personal (personalised ads), we also keep the full IP address with your order so we can report the purchase to Meta. We delete that full IP address 30 days after your order.

With the cookie nmrc_fp we remember your chat conversation, and during the conversation we can see which pages you are viewing, what is in your cart, your IP address and the city and country that go with it. We can also see this visit data without you opening the chat. We delete this visit data after 90 days.

Retention period and sharing with third parties

We don't keep your data longer than necessary for the stated purposes or than legally required (order and invoice data: 7 years because of the tax retention obligation). Other periods are given further down in the section they belong to.

We never sell your data. We share it with parties needed to fulfil your order and keep the shop running: Mollie for your payment, delivery services for your parcel, Neuramerce (the platform the shop runs on, which stores your data and runs our own measurement), Google for our statistics (Google Analytics 4) and parties that host and secure the shop and send email for us. These parties process your data on our behalf. We also share data if we are legally required to.

For personalised ads, we only share data with Meta and Google with your consent. They also use it for their own purposes; below you can read exactly what happens.

Cookies and measurement: you choose

The cookie notice shows two categories. Standard is always on: these are the cookies for your cart, checkout, signing in and your cookie choice, and our statistics (our own measurement, session recordings and heatmaps, A/B tests, Core Web Vitals and Google Analytics 4). We don't ask for consent for statistics; our legal basis is legitimate interest, namely improving the shop. This has little impact on your privacy and no data goes to advertising partners. Object to statistics? Please contact us.

Personal (personalised ads via Meta and Google) is off by default and only turns on with your consent. Accept all turns Personal on; with Customise we save what you tick. You can turn personalised ads off, or withdraw your consent later, with the button Change cookie settings below and then turning Personal off. You can always find it on this page (Privacy, at the bottom of every page).

While Personal is off

If you leave Personal off, everything under Standard simply works. We then do not load the Meta pixel and send nothing to Meta, not even from our server, and no data goes to Google advertising.

Google Analytics runs with Google Consent Mode: storage for statistics is on, but storage for advertising, advertising data and personalised ads is off. Google Analytics does not store IP addresses. For Google Analytics your browser does connect to Google.

Statistics: our own measurement

By default, without consent, we place the cookie nmrc_fp with a random visitor number, valid for 2 years. We shorten your IP address. With it we measure which pages you visit, how you found us (ad, search engine or link), which products you view and what you put in your cart, check out and buy. This shows us which channels work.

For some visits we also record how you move through the shop (clicks, scrolling, page changes), to find errors and unclear spots. We do not record what you type into forms. We keep these recordings for 90 days at most. With this measurement we can also compare two versions of a page (A/B tests) and measure how fast pages load (Core Web Vitals). Google Analytics 4 also measures how you use the shop. We do this to improve the shop.

Customer recognition

Do you order, sign in, subscribe to the newsletter or enter your email address? Then we link your visitor number to your customer profile. We do that with an encrypted form of your email address (a SHA-256 hash), not with your email address itself. This shows us that your phone and your laptop belong to the same customer, and earlier visits on those devices (up to a year back) count in our statistics.

We do this by default, without consent, based on our legitimate interest in improving the shop. We don't use fingerprinting: we only recognise your device by the visitor number in the cookie. We delete the link 2 years (730 days) after we last saw the device, or sooner if you ask us to delete your data.

Personal: Meta and Google

Only with your consent to Personal do we load the Meta pixel (Facebook and Instagram) and also send data to Meta from our own server (the Conversions API). This covers which pages and products you view, what you search for, what you add to your wishlist or cart, whether you start checkout and your purchases (order number, amount and products). We include your IP address and browser details, Meta's cookie and click IDs (_fbp and _fbc) and an encrypted visitor number. If you order or enter your email address, we also send your email address, phone number, name, city, postcode and country, encrypted with SHA-256. Meta uses this to measure which ads work and to show ads to people they are relevant to. Without consent to Personal, we send nothing to Meta, not even a purchase from our server.

By default, Google Analytics measures without consent how you use the shop (pages and products viewed, cart and checkout), with Google Consent Mode: storage for advertising is then off. Only with consent to Personal do we allow Google to use that data for advertising too (Google Ads and other advertising signals).

When you order, we keep with your order which cookie choice you had and when, as proof of your consent.

Meta and Google are also responsible themselves

Meta and Google also use the data they receive from us for their own purposes. For collecting and forwarding data to Meta (only with consent to Personal), we are jointly responsible together with Meta (joint controllership). What Meta and Google then do with your data themselves, you can read in their own privacy policies: https://www.facebook.com/privacy/policy and https://policies.google.com/privacy.

Meta and Google may process data in the United States. Both are certified under the EU-US Data Privacy Framework.

Your rights

You have the right to access, correct or delete your personal data. You can also object to the processing, have your data transferred and withdraw your consent at any time (for cookies: see Cookies and measurement above). Send your request to bobby@daalderconcepts.com; we respond within 30 days.

Don't agree with how we handle your data? Then you can lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) via autoriteitpersoonsgegevens.nl.